Leadership
is in a
Silent Crisis
We’ve built the solution.
The Prime Performance Program is co-designed by a former global C-suite executive and one of the world’s leading neuroscientists.
Data-driven insights
↓
Hyper-personalized coaching
↓
MEASURABLE TRANSFORMATION
Book your free consultation call and discover how you can go from stressed and stuck to confident and in control.
Book Your Free Consultation
Live Better. Lead Better.
Prime (noun)
the state or time of greatest vigour or success in a person’s life.
The Prime Performance Program is a human operating system that empowers you to show up at your best – for you and everyone around you. It’s Performance with Purpose.
Expert coaching so you
PERFORM BETTER
Real results so you
FEEL BETTER
+ Hyper-personalized data that proves it.
+ Hyper-personalized data that proves it.
The Prime Performance Program is a 6-month journey to transform how Executives, Founders and Entrepreneurs live and lead.
Click here to view
Survival Mode
-
Exhausted
-
Overwhelmed
-
Stressed
-
Lost
Prime Performance
Energetic
Confident
Inspired
Purposeful
Click here to see the transformation
Survival Mode
Exhausted
Overwhelmed
Stressed
Lost
Prime Performance
Energetic
Confident
Inspired
Purposeful
The Pathway to a New You
No more guesswork. No more ‘one-size fits all’ solutions.
Just a clear, science-backed roadmap designed specifically for you.
Your situation is unique. The solution should be too.
Book Your Free Consultation
Your Own Personalized Dashboard
See your transformation happening in real-time: Your data. Real Results.
Click on the key features to learn more.
Prime Performance Scan
you will undergo our unique integrated assessment 3 times – week 1, week 12 and week 26.
Prime Signals
your dedicated feed of personalized performance and wellbeing insights
Personalized Data
Upload key information from your wearable to ensure integrated insights (Whoop, Oura, Apple Watch, Garmin etc)
Pulse Check
Your weekly performance and well-being check-in to chart your progress
SOS Credits
For emergency situations where you want immediate coaching support
AI Coach
Your dedicated AI coach, designed to give you 24/7 support.
Built by the Best
Because You Deserve the Best
Our team brings together global C-suite ‘real world’ experience and world-leading neuroscience.
We couldn’t find what we needed to live better and lead better,
so we built it for people like us. People like you.
Jason is a 53-year-old former global C-suite executive who has worked with many of the world’s leading brands including Apple, Google, Nike, HSBC, BMW, Marriott International and Unilever.
His international experience saw him live in Dubai for a number of years and he’s overseen teams in markets as diverse as Brazil, India, the United Arab Emirates and Japan.
He trained as an Executive Coach at INSEAD, the French business school, in 2018. He was part of INSEAD’s first ever coaching cohort under the stewardship of Professor Derek Deasy, one of the world’s leading academics in the Executive Coaching space. He is also a member of the Institute of Coaching, which is part of Harvard Medical School.
He is a certified Personal Trainer and a Crossfit C-1 trainer. In the past he has been a national Tae Kwon Do champion and amateur boxer.
Dr Brendon Stubbs is a top 0.1% world ranked neuroscientist whose work focuses on promoting optimal health and wellbeing.
Brendon’s research has been cited by more than 72,000 people and has featured in World Health Organisation guidelines and the World Economic Forum.
The 42-year-old neuroscientist has also given talks and seminars in over 30 countries, including at prestigious events as varied as Davos and Wimbledon (sharing the stage with Novak Djokovic). He has also spoken at the headquarters of leading global firms such as Meta and Amazon.
Most recently, Dr Brendon was the scientific consultant behind Asics’ campaign for World Mental Health Day, which featured Succession actor Brian Cox. The global campaign has been acclaimed for tackling mental health in the workplace.
Samira combines more than 20 years of cutting-edge professional expertise with the real world understanding that comes from being a powerlifter, distance runner, and mother of two.
As a pioneering cognitive neuroscientist and research clinician, Samira has spent over two decades pushing the boundaries of what's possible in brain optimization and human performance across the UK and UAE. But what sets her apart isn't just her technical knowledge and expertise,it's her lived experience of applying these principles to help people live better lives.
Whether she's deadlifting heavy weights, logging miles on a long run, managing the complex demands of motherhood, or working on advanced neuromodulation technologies in the clinic, Samira understands that peak performance requires more than just theoretical knowledge. It demands practical wisdom about how the mind and body truly work together under pressure.
Her unique combination of scientific rigor and real-world application gives Samira the depth of understanding needed to guide and support leaders to reach their prime.
With a strong foundation in both Neuroscience and Psychology, Sophie integrates cutting-edge brain science into leadership development, luxury wellness and longevity places, focusing on cognitive enhancement and wellbeing optimisation. Having worked with renowned wellness destinations like Kamalaya and the Four Seasons, she has become a pioneer in applying neuroscience to elevate performance and mental resilience. Currently pursuing a PhD in Food & Sugar Addiction, Sophie continues to bridge the gap between scientific research and practical application.
Jason is a 53-year-old former global C-suite executive who has worked with many of the world’s leading brands including Apple, Google, Nike, HSBC, BMW, Marriott International and Unilever.
His international experience saw him live in Dubai for a number of years and he’s overseen teams in markets as diverse as Brazil, India, the United Arab Emirates and Japan.
He trained as an Executive Coach at INSEAD, the French business school, in 2018. He was part of INSEAD’s first ever coaching cohort under the stewardship of Professor Derek Deasy, one of the world’s leading academics in the Executive Coaching space. He is also a member of the Institute of Coaching, which is part of Harvard Medical School.
He is a certified Personal Trainer and a Crossfit C-1 trainer. In the past he has been a national Tae Kwon Do champion and amateur boxer.
Carlos Domingues is a growth and digital marketing specialist with over a decade of experience driving results for global brands including Cartier, Domestika.org, CGMA, and Rebus Farm. He is also the founder of The Black Bird, a marketing agency known for combining creative strategy with strong technical execution.
Currently, Carlos serves as CEO of Bentopop, leading a talented development team. His background spans entertainment, e-commerce, education, and tech, giving him a rare mix of creative, analytical, and technical skills.
Dr Brendon Stubbs is a top 0.1% world ranked neuroscientist whose work focuses on promoting optimal health and wellbeing.
Brendon’s research has been cited by more than 72,000 people and has featured in World Health Organisation guidelines and the World Economic Forum.
The 42-year-old neuroscientist has also given talks and seminars in over 30 countries, including at prestigious events as varied as Davos and Wimbledon (sharing the stage with Novak Djokovic). He has also spoken at the headquarters of leading global firms such as Meta and Amazon.
Most recently, Dr Brendon was the scientific consultant behind Asics’ campaign for World Mental Health Day, which featured Succession actor Brian Cox. The global campaign has been acclaimed for tackling mental health in the workplace.
Paul co-founded XpertLearning in 2003, transforming it into an award-winning consultancy providing digital learning solutions across the Middle East and Asia Pacific. Since then, he’s gone on to co-found ME HR & Learning, becoming the leading voice for HR professionals across the region, and is actively advising other edtech start-ups.
Samira combines more than 20 years of cutting-edge professional expertise with the real world understanding that comes from being a powerlifter, distance runner, and mother of two.
As a pioneering cognitive neuroscientist and research clinician, Samira has spent over two decades pushing the boundaries of what's possible in brain optimization and human performance across the UK and UAE. But what sets her apart isn't just her technical knowledge and expertise,it's her lived experience of applying these principles to help people live better lives.
Whether she's deadlifting heavy weights, logging miles on a long run, managing the complex demands of motherhood, or working on advanced neuromodulation technologies in the clinic, Samira understands that peak performance requires more than just theoretical knowledge. It demands practical wisdom about how the mind and body truly work together under pressure.
Her unique combination of scientific rigor and real-world application gives Samira the depth of understanding needed to guide and support leaders to reach their prime.
Carlos Domingues is a growth and digital marketing specialist with over a decade of experience driving results for global brands including Cartier, Domestika.org, CGMA, and Rebus Farm. He is also the founder of The Black Bird, a marketing agency known for combining creative strategy with strong technical execution.
Currently, Carlos serves as CEO of Bentopop, leading a talented development team. His background spans entertainment, e-commerce, education, and tech, giving him a rare mix of creative, analytical, and technical skills.
With a strong foundation in both Neuroscience and Psychology, Sophie integrates cutting-edge brain science into leadership development, luxury wellness and longevity places, focusing on cognitive enhancement and wellbeing optimisation. Having worked with renowned wellness destinations like Kamalaya and the Four Seasons, she has become a pioneer in applying neuroscience to elevate performance and mental resilience. Currently pursuing a PhD in Food & Sugar Addiction, Sophie continues to bridge the gap between scientific research and practical application.
Our team has worked with some of the world’s leading brands:
If you’re thinking you don’t have time for the Program right now, that’s almost certainly why you need it.
Frequently Asked Questions
What Do You Mean By 'Performance' In This Context?
Prime Performance is about redefining your personal limits – mentally, physically and emotionally. This isn’t about traditional external markers of success or comparison to others, this is about empowering you to consistently show up as the best version of yourself. For you and for those around you.
How Do I Know This Will Work For Me?
The Program works for executives and entrepreneurs across all industries because we focus on universal, evidence-based principles that transcend sector-specific skills. Regardless of background, the Program will deliver meaningful transformation in how you live and lead. During your consultation, we’ll detail exactly how these approaches apply to your specific challenges and goals.
How Much Does It Cost?
Because every program is completely customized to your unique situation and desired outcomes and circumstances, we determine the investment during your complimentary consultation. This ensures you only pay for what will drive the specific results you’re seeking. Think of it as the difference between buying a bespoke suit versus off-the-peg.
Why Is It 6 Months?
Meaningful transformation takes time. Neuroscience proves that rewiring ingrained patterns requires consistent application over months, not weeks. We’ve designed the 6-month timeline to ensure lasting change rather than temporary improvements. This isn’t about quick fixes – it’s about sustainable transformation.
What If I Don't Have Time For This?
If you don’t have time for the Program, you’re proving why you need it. One important thing to understand is that we meet you where you are – our hyper-personalized approach means we work with the reality of your schedule and focus on high-impact interventions that actually create more time and energy in your life.
Why Do You Have Advanced Options?
Our hyper-personalized approach means we leverage the most effective tools and specialists available to accelerate your transformation. For example, we are able to utilise EEG tech for neuro feedback. This helps you learn how to control your brain states by providing feedback on specific brainwave patterns and can lead to improved focus, concentration, and mental clarity.
When Can I Start?
We maintain small client numbers to ensure the highest level of personalized attention. After your consultation, we’ll discuss timeline and availability based on your specific needs and our current capacity.
What If I Wanted To Put My Leadership Team On The Program?
Not only do we offer special rates for leadership teams, we can also introduce additional elements such as workshops and group coaching sessions that create shared language and aligned approaches to high performance.
How Is This Different From Executive Coaching?
Traditional coaching focuses primarily on behavioral change through conversation. We integrate neuroscience-backed cognitive optimization, physical wellbeing protocols, and measurable data tracking. Think of it as executive coaching enhanced by brain science and personalized health optimization.
What Happens At The End Of The Program?
The Program is founded on a belief in sustainable transformation rather than creating a dependency cycle. It is designed to make you completely self-sufficient. You’ll have a personalized framework, practical tools, and a deep understanding of the principles that drive your optimal performance so you’ll have everything needed for sustained success.
Is This Confidential?
Absolutely. All coaching conversations, assessments, and personal data are completely confidential. Many of our clients are in high-profile roles so we recognise that discretion is essential.
